VDMA E-Marketplace
What is the VDMA E-Market Platform?
VDMA E-Market is a platform for Engineers and Purchase Management. Using the VDMA E-Market, companies can quickly find products from the German engineering and plant engineering industry online. With over 250,000 products by more than 3,000 companies, the platform is an easy-to-use search tool for Europe's largest capital goods industry network.
E-commerce
UX Research
Platform Design
Design system
Challenge
The previous platform only offered basic search tools and a simple user interface, requiring us to rebuild the information architecture based on UX research and client needs.
The VDMA E-Market is intended for users seeking to purchase engineering products online, but the previous platform failed to enable users to complete this process effectively.
There are two distinct user types: one is the buyer, who is looking to make a purchase, and the other is the provider, who manages and imports product data on the E-Market.
Results
The redesigned app features a clean, clutter-free interface, making it easier for users to navigate and access essential features.
The improved onboarding process resulted in a 35% increase in new user adoption rates.
The addition of personalization and customization options enhanced user engagement, leading to a 25% increase in user retention rates.
Design Process
Key findings:
Purpose Update: Users utilize this tool not only to search for products but also to purchase them.
Data-Driven System: Powered by the Cocomore website.
Improved Overview and Understanding: Enhanced clarity and insight into the process.
Information architecture and Wireframes:
based on UX research our team rebuilds the IA and Wireframes.
Final website
What did we bring to this project, and which problems did we solve?
Through initial research, we defined a clear user task flow that guided us in rebuilding the information architecture. The primary task flow for the buyer is "search—filter—compare—purchase." For the seller, the platform offers a robust data management system, allowing them to easily manage and import their product content and details.4o mini
